We know print can sometimes be confusing, so here is your guide to many terms we commonly use as your local carbon-balanced printer.
|Bleed – Ink that extends beyond the intended trim area to ensure no blank paper is showing.|
Crop Marks – Lines on paper that define the print area, and where to trim for the final printed size.
|Finishing – Processes including cutting, binding, laminating, or folding to complete the final product.|
CMYK – Colour model using Cyan, Magenta, Yellow and Key (another word for black) inks for full colour printing.
|RGB – Red, Green Blue – the colour you see on your screen when designing for print. CMYK is used to print it.|
|Artwork – Simply another word for the design or images to be printed.|
|Font – A set of characters with a specific typeface, size and style for text representation.|
|Crease – A fold or ridge formed on paper or card by bending or applying pressure.|
|Finished Size – The final size of a printed piece of work after trimming or binding is complete.|
|Gutter – The space between facing pages in a printed or bound material, usually at the spine.|
|Proofing – The Process of reviewing and confirming a version of the print or design before final production.|
Perfect Binding – A binding method were individual pages are glued to the spine and cover to create a booklet.
GSM – Grams per Square Metre – Measures paper weight and thickness. The higher the GSM, the thicker the paper.
|Laminating – The process of sealing paper by applying thin plastic film to paper for protection and durability.|
Now you can speak print, do get in touch if we can help at all with your next project.