We’re always looking for interesting and different ways to promote the power of print – that’s why we’re really excited to reveal our brand new brochure which features Augmented (AR) technology.
Augmented reality uses technology to superimpose information — sounds, images and video on the print, using a mobile phone or tablet. Some of the pages in the SAPC brochure contain a “Zapcode”. When this is scanned with free mobile app “Zappar” the page comes to life with a film featuring the people, departments and processes featured.
The brochure’s cover also features a minimalist look, with the main SAPC logo foiled in silver and lines in the background finished with a spot UV varnish. Both of these finishes were completed in-house by SAPC’s brand new Specialist Finishing Department and the brochure was sustainably printed on the company’s efficient instant-drying press, using FSC certified stock.
Matt Bunt, SAPC Marketing and Communications Manager said: “We’re really happy with the finished brochure. SAPC are committed to helping people embrace print; As part of this, we feel it’s important for clients to have an understanding of the processes and skills involved in it’s production.
“The film on each page gives a more-detailed look at each stage as well as our experts who make things happen.”
The brochure goes hand-in-hand with a brand new film introducing the company, which was released last week and the both were produced in conjunction with Liskeard-based Studio Wallop.
Matt continued: “When it comes to marketing, print and digital work really well together. We feel that the new brochure, AR and films will be testament to this.”