Stand out from the pack with bespoke, branded, casino-quality playing cardsFind Out More

Reality of augmented reality in print

Date 22nd July 2016
Category News | Print power
Reality of augmented reality in print

Augmented reality has been around for a while now, however you’ve always needed to look at it through a device.

A new media design studio in London has created the world’s first augmented book which doesn’t need a smartphone or glasses to see.

Their breakthrough combines augmented reality and projection-mapping to create a seamless and magical experience.

The new technology allows you to turn the pages of a print publication with each page featuring a 3D image viewable from all angles.

A movement tracker tracks the position of the book with a camera. You can move it around and the projection will follow the motion of the book. You can project 3D elements to rotate and change shape, colour, texture.

Watch a video of the augmented reality book in action.

By continuing to use the site, you agree to the use of cookies. More information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.