As we enter a period of lockdown easing, SAPC take a look at the power of print and paper to help you make an impact and reconnect with customers.
Whatever stage your business is at on your lockdown journey, print can play a crucial role in helping you make an impact and reconnect with customers.
For many businesses, the rule book for marketing has been thrown out of the window in the last year, as we all adapted to an ever-changing situation. With the easing of lockdown rules beginning this week, retail and hospitality venues are finally able to welcome people back. So now is the ideal time to connect positively with your customers using print.
St Austell Printing Company are specialists in producing exciting and inspiring print for many of the UK’s most prestigious retail and hospitality brands. From brochures to menus; folders to leaflets, we have the expertise and equipment to produce print which reflects the quality of your brand – to help your business stand out from the crowd.
In a world where everything is fast paced, great print still provides the most tangible, permanent and compelling representation of you and your company. We believe that print can provide more than just a way to communicate – it can delight, inspire and make you feel good.
The COVID-19 pandemic has seen an increase in the number of people spending time online – and of course, businesses have followed this trend with reports of a significant increase in online advertising throughout 2020. However, this means it’s become more of a challenge to get your message in front of the right people in a meaningful way, as you fight against competitors for space in people’s timelines.
Print creates an emotional connection with the reader. Quality print helps to promote credibility and because it’s a multi-sensory experience, the reader’s brain reacts and retains the information differently to other marketing platforms.
This is backed up by recent independent neurological research commissioned by Royal Mail which shows that mail has the power to impact on retaining information – mailing campaigns are 49% more effective than email and 35% stronger than social media advertising. However, when used in conjunction, printed marketing can boost the effectiveness of these digital platforms. Memory encoding for social media advertising was 44% higher when people had seen print first.
So, if you think that print can extend your reach and support your online/social media platforms, please get in touch with our team who can help and advise you on the most effective, viable and exciting ways to use to print to enhance your brand. Whether you need beautiful brochures, informative posters, take away menus or direct mail flyers, we are here to help.
During this busy time for you, we can take some of the pressure off with next day turnaround times available to help you achieve your aims. We also offer an in-house mailing and fulfilment service. If you wish to create a new mailing campaign to reconnect with customers, get in touch and we can talk you through the process and how we can save you money on postage.
At St Austell Printing Company, we know that only the very best will do and our friendly, experienced team are on hand to help discuss your project.
Wishing you all the very best and we look forward to working with you.
For more information on the Power of Print visit Print Power