Folding Fit

With new research abounding affirming the success of direct mail, with a bit of creativity you’ll be tempted to try it for yourself, if you’ve not done so already.

One Ukranian Fitness club created an origami direct mail in the shape of an athlete.

Sports Life produced a piece of print featuring an illustration of a rather rotund man with a few folding instructions.

After following some simple steps, the paper is transformed into the figure of an athlete, communicating their key message that a few basic moves will transform your physique.