Facebook are using a bold print publication to communicate key company messages to their new employees.
The company’s little red handbook was shared by ex-employee and designer Ben Barry.
Barry claims the book was created to articulate Facebook’s mission, history and culture to new staff. The book is beautifully designed, a well-crafted piece of print.
With what looks like a form of naked spine binding, a variety of beautiful paper stocks, and high quality, artistic imagery, the manual includes selective quotations and directive mantras to instruct and inspire its workforce.
For a company with such a powerful reach on social media it’s excellent news for the printing industry that Facebook’s leaders identified a printed product as the most efficient and effective way of communicating with their digitally astute, tech-savvy employees.
An enlightening endorsement for the power of print and the place of our industry in an increasingly digital world.