Facebook’s printed handbook for employees

Facebook are using a bold print publication to communicate key company messages to their new employees.

The company’s little red handbook was shared by ex-employee and designer Ben Barry.

Barry claims the book was created to articulate Facebook’s mission, history and culture to new staff. The book is beautifully designed, a well-crafted piece of print.

With what looks like a form of naked spine binding, a variety of beautiful paper stocks, and high quality, artistic imagery, the manual includes selective quotations and directive mantras to instruct and inspire its workforce.

AdWeek published monthly Facebook viewing figures for December 2015 at 1.59 billion.

For a company with such a powerful reach on social media it’s excellent news for the printing industry that Facebook’s leaders identified a printed product as the most efficient and effective way of communicating with their digitally astute, tech-savvy employees.

An enlightening endorsement for the power of print and the place of our industry in an increasingly digital world.