Premium design and print for a premium brand
When you’re marketing a premium service, it’s important that the print emanates quality. That’s why this brochure and folder project for Super Yacht Fine Foods is special; combining an outstanding design from a leading agency with the quality stock, vibrant printing and specialist finishing you’d expect from the skilled experts at St Austell Printing Company.
The Project
We were pleased to work with the team at Richard Edgerton on brand new printed collateral for Super Yacht Fine Foods by Westcountry Foods.
Super Yacht Fine Foods provides an exceptional combination of the very best in personal customer service with access to a complete range of fresh produce, dairy products, dry stores and fine foods.
This project was a combination of a brochure and accompanying folder. Both of these feature a number of specialist finishes including embossing and foiling as well as large, eye-catching imagery. The folder also includes a die-cut integrated capacity pocket to hold the brochure and associated literature.
Key Challenges
- 1
Combination of specialist finishing.
- 2
Using spot pantone colour, matched across different stocks and products.
- 3
Die-cut integrated capacity pocket on folder which required hand-finishing.
Our Solution
All the equipment and expertise, under one roof.
Firstly the brochure. The cover was printed on 300gsm Conqueror Stonemarque – a stock with a raw, mineral-embossed texture that has a dry, natural tactile quality. The internal pages were printed on FSC® certified uncoated 170gsm Arcoprint EW which offers a high-level of versatility. The folder was printed and constructed on the same 300gsm Conqueror Stonemarque as the brochure cover.
Colour consistency was essential, especially with the fifth spot colour across the different stocks. Our printing experts spent time ensuring uniformity across both the folder and brochure. By using our new instant-drying Ryobi press, not only did it make this task easier, but also ensured that all the images looked vibrant and clear on the uncoated stocks – something that is hard to achieve with traditional drying techniques. Just look at the pop of yellow on the photo of the zucchini.
Our specialist finishing department then foiled and embossed both the brochures and folders and die-cut the folders’ integrated capacity pocket. The brochures were then folded, stitched and trimmed, with the folders making their way to our fulfilment department where they were constructed and glued by our team by hand.
A multi-disciplined project such as this presents a number of logistical challenges, using a large number of different machines and processes. The fact that we are able to keep everything within our business without outsourcing means we could ensure an excellent turnaround, good value and full control over the final product.
